Google is changing. AI search engines like ChatGPT and Gemini increasingly decide who customers find. I help business owners in Eindhoven and surroundings get ready for that, with a clear report that you or your web developer can use right away.
More and more people ask ChatGPT or Google Gemini for advice. Anyone who is not clearly visible online loses customers without ever knowing.
64% of business owners consult AI first before they call. ChatGPT only names 2 or 3 companies per question. Are you one of them? I will show you.
Google now shows AI answers above the regular results. Being found in Google alone is no longer enough. You also need to be visible to AI.
The tech behind it (structured data, schema markup) sounds complex. But the improvements are often simple. My report shows exactly what can be better. Your developer does the rest.
I analyze your website across 14+ checkpoints and show what can be better, in plain language
From a free website check to an extensive report with competitor analysis and action plan. You decide what you do with it.
Receive a report with 8 SEO metrics: page speed, mobile responsiveness, meta tags, heading structure, image optimization, SSL status, Core Web Vitals and accessibility.
PDF report with full SEO/GEO analysis, all scores in detail, performance and UX analysis, top 3 recommendations and a phase 1 roadmap. Valid for 3 months.
Everything in Report plus AI Reality Check (ChatGPT & Google AI screenshots), competitor analysis, 5 AI specialist analyses, brand analysis, full keyword & backlink analysis, Google Business Profile and a complete 4-phase implementation roadmap. Valid for 6 months.
From a free website check to an extensive branded PDF report with a full analysis.
No long-term contracts. You decide what you do with the report.
Enter your website and receive a free report by email within minutes. I look at how you score on Google and AI search engines.
14+ data sources, from Google Lighthouse to AI visibility. All summarized in a clear report, in plain language, not jargon.
Concrete recommendations, prioritized from urgent to nice-to-have. Including the expected benefit and the effort it takes.
Hand the report to your web developer or designer. Or get in touch. I am happy to help you take the next step.
Every day I meet business owners who deliver fantastic work but are invisible online. Not because they are doing anything wrong, but because the landscape is shifting fast. AI search engines increasingly decide who customers find. Most business owners do not have an answer to that yet.
That is why I built SiteOptima. I analyze your website, show in a clear report what can be better, and give concrete recommendations that you or your web developer can apply right away. No vague promises, no long-term contracts, just clear insights.
I personally reply to every email and I am always open to a conversation. Because behind every website there is a business owner with a story, and that deserves attention.
SiteOptima is an initiative of Scholten Data and AI Consultancy. We help business owners take the step into the era of data and AI.
KvK: 99833239 · Eindhoven / Valkenswaard
Every report is based on real data from multiple sources, not on gut feeling.
Google Lighthouse, Moz, PageSpeed, Google Business Profile, DataForSEO and more. I combine everything into a complete picture of your online presence.
AnalysisI check whether your business appears in answers from ChatGPT, Google Gemini and Claude, and what you can do if it does not.
AI VisibilityNo waiting for weeks. Your report is ready within 24 hours. I personally review every report before it goes out.
PersonalGenerative Engine Optimization — optimising your business for AI search engines like ChatGPT, Google AI Overview, Gemini and Claude.
More and more people ask ChatGPT, Gemini or Google AI a question instead of typing keywords. They ask: “which accountant in Eindhoven works with freelancers?” The AI returns one or two businesses — not 10 blue links. If your business doesn’t appear there, you miss the first point of contact.
SEO is about ranking in Google’s blue links. GEO is about being cited in an AI assistant’s answer. Both matter, but they require different work: clear source attribution, structured data (schema.org), explicit facts in your content, and presence on places AI trusts (Google Business Profile, review sites, industry publications).
Three things that make an immediate difference: (1) ensure your Google Business Profile is complete with recent reviews, (2) write clear answers to specific customer questions on your site (“What does…cost?”, “How does…work?”), (3) add schema.org markup so AI understands your services, location and expertise.
Curious whether your own site appears in AI search engines?
Run the free check →GEO stands for Generative Engine Optimization. In short, it means making sure your business appears in answers from AI search engines like ChatGPT and Google Gemini. More and more people ask AI for advice: 64% of business owners consult AI first before they call a professional. If AI does not mention your business, you lose customers without knowing it. In my report I show how you score, and what you can do about it.
SiteOptima Check is free (email with scores and quick wins). SiteOptima Report costs €99 (PDF with full SEO & GEO analysis, valid for 3 months). SiteOptima Premium costs €199 (extensive branded PDF with competitor analysis, backlink report, keyword strategy and implementation roadmap, valid for 6 months).
75% of users never scroll past the first page of Google. Without solid SEO, you are invisible to potential customers actively searching for your services. SEO optimization delivers sustainable organic traffic, higher conversions and lower acquisition costs than paid ads. On top of that, a strong SEO foundation is essential for GEO. AI search engines mostly cite websites that already rank well in Google.
Backlinks are links from other websites to yours. Google treats every backlink as a vote of trust. The more quality backlinks you have, the higher your Domain Authority and the better you rank in search results. Backlinks from relevant, trusted websites in your industry carry the most weight. SiteOptima analyzes your backlink profile, compares it with competitors, and identifies opportunities to build your authority.
Effective keyword research combines search volume, competition and relevance. Focus on long-tail keywords that are specific to your services and region, for example 'emergency plumber Eindhoven' instead of just 'plumber'. SiteOptima analyzes your current keyword rankings, uncovers opportunities your competitors miss, and gives concrete recommendations so you rank higher on the search terms that actually matter to your business.
SEO (Search Engine Optimization) is about ranking high in Google. GEO (Generative Engine Optimization) is about being cited by AI search engines like ChatGPT, Google/Gemini and Claude. SEO revolves around keywords and backlinks, GEO revolves around structured data, entities and factual authority. Both are essential: 60% of consumers already use AI for purchase decisions. SiteOptima analyzes both and delivers a combined score.
Behind SiteOptima there is a real person. I am René Scholten and I personally review every report. I do not build websites or sell subscriptions. I analyze your online visibility and deliver a clear report that you or your web developer can use right away. Transparent pricing, no obligations, and always reachable for questions.
Enter your website and get a free report by email within minutes. I show how you score on Google and AI search engines, and what you can do about it.
Have questions or want to talk through your website? I reply myself, always within 24 hours.
Genovevadal 8, Valkenswaard
We help business owners take the step
into the era of data and AI